Evoluwe Branding Project

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Evoluwe Branding Project
by Jonathan Nacif de Andrade

Awarded April 15, 2023
CLIENT: Evoluwe
32.113

Evoluwe is a brand identity created for a customer service consulting firm. The identity uses the initials E and W to express shared and continuous evolution. The symbol is built from three geometric shapes that stand for three stages of the consulting process. A square represents the moment when client needs are understood. The second shape has one rounded corner and marks the start of the transformation. The third shape has two rounded corners and shows the completed evolution. The golden ratio guided the construction, keeping the identity consistent across digital and printed materials.

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