Dragon Spirit Chinese Baijiu Packaging
by Yingsong Brand Design (Shenzhen) Co, Ltd
- Awarded April 15, 2023
- CLIENT: Long Hun Liquor Industry (China) Co., Ltd
- 18.371
Dragon Spirit Chinese Baijiu is a packaging design for a Chinese liquor. The design is inspired by the Southern Song Dynasty brush painting Nine Dragons. A dragon from the painting appears on the bottle, and the dragon head is formed in metal, moving the image from two dimensions into three dimensions. The metal head is combined with a golden depiction of the Chishui River below, suggesting a dragon pouring water from the sky. The lid recalls an imperial seal and carries seven seals. Paper, PMMA, glass and metal are used.
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