Doritos W and Y Food Packaging
by PepsiCo Design and Innovation
- Awarded April 15, 2023
- CLIENT: PepsiCo Design and Innovation
- 36.150
Doritos W and Y is a limited edition food packaging design created to mark the final tour of the reggaeton duo Wisin and Yandel. The packaging forms part of a wider visual identity system offered for a limited time. The background carries the red, white and blue colors of the Puerto Rican flag. A stylized black and white photograph of the two performers is placed at the center, beside text promoting the La Ultima Mision world tour. The angular Doritos logo is shown prominently on the front of the pack.
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