Rockstar Spotlight Studios Brand Experience
by PepsiCo Design and Innovation
- Awarded April 15, 2023
- CLIENT: PepsiCo Design and Innovation
- 95.509
Rockstar Spotlight Studios is a mobile recording studio created as a brand experience for visitors and residents of Venice Beach, California. The installation includes the Unplugged Mood Booth and was presented to introduce the public to the new Rockstar Unplugged flavors. The studio offers emerging artists, gamers and other creators a place to record, exchange ideas and find inspiration. The Rockstar brand identity is translated into a three-dimensional interior, with brand shapes, colors and finishes applied to acoustic foam panels, fixtures, upholstery and extruded logo panels.
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