Co-Grain Bird Feeder Cereal Pack

Co-Grain Bird Feeder Cereal Pack
by Lide Ma

• Awarded April 15, 2023
• CLIENT: Co-Grain
• 12.013

Co-Grain is a cereal package that can be converted into a bird feeder. The package is made of high-strength kraft paper, which is printed, coated, die-cut, glued and formed. When cereal cannot be finished before the expiry date, the box is changed in four steps. A tear ring at the top forms a cord for hanging, the base is opened and a bracket is inserted to create a standing platform, and an inner opening is torn to give access to the grain. The design reduces food waste and helps birds find food in cities.