Sparrow Branding Corporate Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Sparrow Branding Corporate Identity
by HIROSHI KURISAKI

Awarded April 15, 2023
CLIENT: Hiroshi Kurisaki Design
10.494

Sparrow Branding is a corporate identity created for a Tokyo-based advertising production company founded in 2020. The identity covers the logo, the main visuals and the stationery. A sparrow, the origin of the company name, is shown with a pine tree as the symbol tree. The concept comes from a story in which a pine tree protects a sparrow from all harm. Real pine branches, arranged by a flower arrangement artist, and a realistic sparrow model were photographed instead of using computer graphics. The visual tone is strong and serious rather than cute.

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