Jelly Fresh Seasoning Brand

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Jelly Fresh Seasoning Brand
by RODRIGO CHIAPARINI

Awarded April 15, 2023
CLIENT: Chiapa Design
25.876

Jelly Fresh is a packaging concept for a line of powder seasonings made for the preparation of fish. The design is inspired by the figure of the newspaper boy and recalls the old habit of wrapping fresh fish in paper. A photograph of the newspaper boy is combined with typography, layout and graphic elements to create a link with the consumer. The range includes three flavors and two package formats, so the seasonings are easy to use in the kitchen. A modern and clean layout with a distinct color palette helps the cans stand out on the shelf.

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