Beidacang Junfei Wine Liquor Packaging

Beidacang Junfei Wine Liquor Packaging
by Ji Xing Chuang Yi

• Awarded April 15, 2023
• CLIENT: North Okura
• 46.912

Beidacang Junfei Wine is a liquor packaging design made of glass and paper. The bottle form follows the five senses design theory and refers to the peach blossom makeup of the Tang dynasty. The bottle cap is shaped like a peach blossom and is decorated with an ancient phoenix hairpin. The outer box takes its form from the cross collar and right lapel of Hanfu dress. A handle is integrated at the collar of the one piece box, so the package is easy to carry. The design links the brand name with historic Chinese clothing.