Zao from Xinghua Village Liquor Package

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Zao from Xinghua Village Liquor Package
by Chunyang Wang

Awarded April 15, 2023
CLIENT: Qiangyuanzao
23.963

Zao from Xinghua Village is a packaging design for Chinese liquor. The illustrated main pattern shows the process of growing wheat and turning it into liquor. The Chinese character for the series name is combined with European Gothic letterforms. Slender lines and decorative patterns link tradition with modern design. The label uses a silver pressed process with fine lines, and the box uses UV dark lines that can be felt by touch. The transparent bottle shows the clear color of the liquor. The design aims to present Chinese liquor to younger people and to people of different cultures.

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