Xinjihao Bingdao Tea Packaging

Xinjihao Bingdao Tea Packaging
by Tang Shengxing

• Awarded April 15, 2023
• CLIENT: Bama Tea Co., Ltd
• 25.466

Xinjihao Bingdao is a packaging design for a Pu'er tea grown in the primitive forests of Yunnan Province in southwest China. The theme of the design is the harmony between forest residents and nature, where people, animals and plants coexist. The red box refers to the acidic red soil in which the tea grows. Chinese calligraphy characters are used to express the strong taste of the tea. The packaging is intended to convey the natural flavor of the tropical rain forest and to give the tea a clear oriental character.