Packaging Design Award Winner.
Awarded for Good Packaging Design.
Lucky Forever Tea is a paper packaging design for Pu-erh tea. The box holds five round tea bags, one for each day of a working week. A mesh compartment inside allows brewing on the go, in the office or during travel. The pull-out paper box is printed and foil stamped. Illustrations in a modern style show traditional auspicious motifs such as cranes, gourds, peonies, magpies, koi fish, lanterns and ingots. The festive design carries wishes for a better future. The aim is to make Pu-erh tea simple and appealing for young consumers.
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