Shun Pin Lang 480 Blue Packaging
by Wang Bowei,Yu Jun,Wang Chaojun,He Zhuang
- Awarded April 15, 2024
- CLIENT: Chengdu Mind-and-Hand Positioning Co., Ltd
- 12.326
Shun Pin Lang 480 Blue is a beverage packaging design for a bottled drink. The bottle is fully transparent and cylindrical, with a geometric form that is easy to hold. A blue peony motif is applied to the bottle body. In Chinese tradition, the peony stands for prosperity and good fortune. Hot stamping adds fine golden patterns to the bottle neck. Gold foil on the cap marks the blue, red and gold versions of the series. The blue color scheme supports a simple and elegant appearance and helps consumers recognize the brand on the shelf.
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