Vivo X Series Outdoor Campaign

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Vivo X Series Outdoor Campaign
by OUTPUT

Awarded April 15, 2024
CLIENT: OUTPUT
139.300

Vivo X Series is an outdoor advertising installation presented at the North Bund in Shanghai. The installation reproduces two mobile phones at a 1:1 scale, forming a folding giant screen up to 8 meters high and nearly 12 meters long. High-definition LED screens, curved LED screens and advertising materials with different surface textures match the appearance and finish of the actual devices. Radar tracking, body capture and naked-eye 3D technology allow people to interact with the digital content. Each screen follows the main color scheme of one phone model.

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