White and Blue Porcelain Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

White and Blue Porcelain Packaging
by Chengdu Fenggu Muchuang

Awarded April 15, 2024
CLIENT: Shanxi Blue and White Porcelain Distillery Co., Ltd
16.526

White and Blue Porcelain is a bottle packaging design created for premium Chinese Baijiu. The bottle form follows the pear shaped Yuhuchun vase, and a slender neck makes the liquor easy to handle and serve. The blue and white colour scheme is inspired by traditional porcelain and is applied with the underglaze technique of Jingdezhen. Golden Loong motifs and Chinese zodiac characters decorate the surface, while the cap is shaped like the head of a Loong. Two variations were made for the 30 year aged and 50 year aged liquors.

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