Hand over Hand Brand Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Hand over Hand Brand Identity
by Yiwen Zhang

Awarded April 15, 2024
CLIENT: Hand over Hand
3.982

Hand over Hand is a brand identity created for a provider of special education services. The identity keeps the hand drawn hand and book elements of the earlier logo to preserve continuity and personality. Analogue, a modern typeface with gentle curves and high contrast letterforms, supports a friendly and approachable tone. Circular and square geometric cuts create a balanced composition that reflects regional and demographic diversity. The system is applied to social media, web pages, eBooks, outdoor advertising, magazines, packaging and business cards.

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