Freeway Loud 3D Product Animation

Freeway Loud 3D Product Animation
by Mateus Morgan

• Awarded April 15, 2024
• CLIENT: Morgan Studio
• 67.595

Freeway Loud is a three-dimensional product animation created for a footwear brand. The animation presents a shoe inside industrial environments, where machines appear to bring the product to life. The shoe was modeled with hard surface techniques in 3ds Max, using photographs as reference. Textures were built from leather images and digital brushes, and the scenes were rendered with Vray at 1920 by 1080 pixels. The animation was made for online use, and the aim is to attract attention through images alone, without explanatory text.