Jiugui Collector Product Packaging Design

Jiugui Collector Product Packaging Design
by Huang junjie

• Awarded April 15, 2024
• CLIENT: JIUGUILIQUORCOMPANYLIMITED
• 46.647

Jiugui Collector Product is a packaging design created for a commemorative edition of Chinese Baijiu liquor. Jiugui Liquor is a leading brand of rich flavor Baijiu in China, and the special collection is offered as a gesture of thanks to loyal consumers. The visual style of the package draws on traditional Chinese furniture, which has an antique character and a distinct Chinese aesthetic. Ornament, proportion and form follow this classical language. The design aims to match the taste of consumers within the target age group.