Moon and Chess Mooncake Packaging

Moon and Chess Mooncake Packaging
by Qi Bin,Chen Di,Zheng Qi,Zhao Qingqing

• Awarded April 15, 2024
• CLIENT: Jiangsu Huani Cultural and Creative Group Co., Ltd.
• 10.048

Moon and Chess is a mooncake gift box created for the Mid-Autumn Festival. The packaging combines motifs from the Chinese painting Prosperous Suzhou with chess culture. Blue is the main color, complemented by orange, smooth lines and detailed patterns. The outer box unfolds into a table, and the inner box is placed on top to serve tea. Turning the tabletop over reveals a chessboard, where chess pieces can be arranged for a game. Recyclable materials and a waterproof treatment reduce waste. The box measures 30 by 20 by 5 centimeters.