La Gambeta Corporate Identity
by Guo Tingting
- Awarded April 15, 2024
- CLIENT: Hengdian College of Film & Television
- 12.196
La Gambeta is a corporate identity for a designer store in Yiwu, China, that sells women's accessories, perfume and other daily goods. The logo joins the letters L and G with the form of a traditional Chinese knot, a circular structure and gemstone shapes. The visual language is drawn from Chinese flower and bird painting, reworked with the support of artificial intelligence tools. The identity extends to the product packaging, where each fragrance is extracted from the plant shown on the pack, such as peach, apricot or pear blossom.
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