Tamausagi Bottled Japanese Tea

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Tamausagi Bottled Japanese Tea
by Hisamichi Kasai

Awarded April 15, 2024
CLIENT: Shunbin inc.
33.523

Tamausagi is a bottled Japanese tea brewed with Uji Gyokuro, a tea made with the traditional Uji method of Kyoto. The bottle has a simple form inspired by wabi-sabi, the Japanese aesthetic of simplicity. The symbol is a rabbit that guided the guardian god of Uji. The bottle depicts a moonlit night with thin clouds, a reference to the Gyokuro method of shading tea leaves from the sun. Gold decoration with a rough texture and a subdued gleam is applied. The black bottle blocks light and protects the tea. A circular window in the box reveals the rabbit symbol.

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