Heritage Chinese Liquor Packaging
by Ruohan Li
- Awarded April 15, 2024
- CLIENT: Easyou brand design
- 28.599
Inheritance is a packaging design for a Chinese liquor. The glass bottle has a minimalist form that combines round edges with a square base, echoing the traditional idea that heaven is round and the earth is square. The bottle cap is shaped like the hat of Su Dongpo and is easy to grip and open. Six illustrations narrate stories of the Three Su family and the values linked to it. The outer box is made of premium cardboard with embossing and UV coating. The design aims to present Chinese cultural heritage to consumers.
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