T'aom Fruit Juice

T'aom Fruit Juice
by Heejae Ju

• Awarded April 15, 2024
• CLIENT: Binggrae
• 13.155

T'aom is a packaging design created for a refrigerated fruit juice brand made only from natural ingredients. The brand logo uses quotation marks as a color accent, and images of fresh fruit appear on all products to give the range a unified look. The packaging is planned to reduce waste. A strip cap replaces the aluminum lid, and the eco label separates easily when it touches water, which helps consumers with recycling. The T'aom range covers juice bottles, juice cartons and fruit flavored ice cream bars.