Xiaoshanxiang Pig Brand Design

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Xiaoshanxiang Pig Brand Design
by Beijing Jiaotong University

Awarded April 15, 2024
CLIENT: Beijing Jiaotong University
13.903

Xiaoshanxiang Pig is a brand design created for the pork products of Xiaoyuan Village in China. The identity is based on simple countryside illustrations and on the local farming method, in which the pigs rest on straw beds. Light colors and playful drawings are used instead of the product photographs common in meat packaging. The set includes a packaging box, a waist cover made of 260 gram white cardboard with screen printing and silver stamping, a village map, coupons and posters. The aim is to raise the value of local agricultural products and to share the story of the village.

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