MG Next-Generation Companion App
by SAIC and Star
- Awarded April 15, 2024
- CLIENT: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
- 51.054
MG Next Generation is a companion application for car owners, made for mobile phones and smart watches. The application brings several regional applications together into one global product. Features can be adjusted by location and by vehicle model, so each owner receives a personalized set of tools. A three-dimensional car model is shown inside a virtual garage, and hexagon widgets follow the brand identity. A guest mode allows people without a car to explore the main features before making a decision.
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