China in the Classics Cultural Program

China in the Classics Cultural Program
by Zhou Haiwen, Che Shilong and Guo Cheng

• Awarded April 15, 2024
• CLIENT: China Global Television Network Co., Ltd.
• 12.761

China in the Classics is a promotional graphic design created for a television program about ancient Chinese classics. Books form the main subject of the design. Ancient books of the East and the West are referenced, including Chinese bamboo slips, thread-bound books, parchment scrolls and hardcover books. These forms are deconstructed and reorganized into simple visual symbols. The titles of ten classics are combined with Chinese calligraphy. The gift box uses special tactile paper. The design helps people of different cultural backgrounds understand Chinese books and stories.