Italian Pasta Brand Packaging

Italian Pasta Brand Packaging
by Olha Takhtarova

• Awarded April 15, 2024
• CLIENT: SOTB and D
• 24.540

Italian Pasta Brand is a packaging and visual identity design for a range of pasta products and sauces. A deep blue base color unites the whole range, while bright shades of orange, coral, purple, green and blue separate each pasta shape on the shelf. A gold Pantone accent and an engraved logo showing a chef refer to traditional pasta making methods. Cooking instructions and nutritional details are printed on every pack, and clear typography aids quick reading. Recyclable materials are used for the packaging.