Qujiang Light Rail Brand Design

Qujiang Light Rail Brand Design
by Yong Huang

• Awarded April 15, 2024
• CLIENT: Broaden
• 14.474

Qujiang Light Rail is a logo design created for a light rail transit line in Xi'an, China. The logo uses five colors and simple lines to form the image of a light rail vehicle. The colors refer to the varied culture of the Qujiang area. The composition suggests movement and states the transport function of the line clearly. The design connects the light rail with the history of Xi'an. The result is a visual identity symbol that presents Qujiang to visitors and gives the city a new emblem.