Inmyes Branding Project

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Inmyes Branding Project
by ChungSheng Chen

Awarded April 15, 2024
CLIENT: Tainan University of Technology/Product Design Department
17.177

Inmyes is a brand identity created for an eyeglass lens company. The name comes from the phrase in my eyes and expresses the idea of viewing the world from a personal perspective. The lowercase initial letter suggests a close and personal link with each consumer. The letter M is shaped to suggest a handshake, a sign of trust between the brand and its customers. The logo is applied to eyeglass cases, business cards, packaging, websites and social media. Colors are supplied in RGB, CMYK and Pantone for a consistent appearance across all media.

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