Luliang Highland Vegetables Brand Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Luliang Highland Vegetables Brand Identity
by Xun Gao

Awarded April 15, 2024
CLIENT: Shandong Tianrui Smart Marketing Planning Co., Ltd
10.981

Luliang Highland Vegetables is a regional brand identity created for a highland vegetable growing area in China. The logo is built around a gold medal image, a familiar symbol of quality and excellence. At the visual centre stands a bird holding a vegetable in its beak, inspired by a local saying that only the bird knows whether the vegetables are good. Light, birds and vegetables form the main graphic elements. The identity highlights the large cultivation area, the ecological growing methods and the pristine natural setting of the region.

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