Min Shan Nong Ye Brand Identity

Min Shan Nong Ye Brand Identity
by Yanjun Yang

• Awarded April 15, 2025
• CLIENT: Yanjun Yang
• 10.251

Min Shan Nong Ye is a brand identity created for an agricultural enterprise. The logo is formed with one continuous stroke, suggesting rolling mountains, water ripples and waves of wheat. The mark is also a variant of the letters M and S, the initials of Min Shan, the region where the products originate. Green is used as the main color to reflect fresh and healthy agricultural products. The simple and symbolic form scales easily, so the identity can be applied to digital displays and physical products.