Infinite Borders Reshape The Three Kingdoms Brand

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Infinite Borders Reshape The Three Kingdoms Brand
by TzuYin Weng

Awarded April 15, 2025
CLIENT: NetEase Games
201.210

Infinite Borders is a brand identity for a strategy game set in the Three Kingdoms era. The brand graphic is derived from the pictographic characters of the name and from the grid square impression of strategy game play. Black, red and white, colors popular in the Han Dynasty, are used as the primary colors. Flat calligraphic brushstrokes serve as auxiliary elements. Modern typography completes a systematic and flat visual system. The design is applied to digital posters, user interface screens and printed items, and it can be extended across channels while keeping visual consistency.

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