Xijiu Matured Liquor Packaging

Xijiu Matured Liquor Packaging
by Chengdu Times Fashion Art Design Co., Ltd

• Awarded April 15, 2025
• CLIENT: GUIZHOU XIJIU CO..LTD
• 1.175.885

Xijiu Matured Liquor is a packaging design for a Chinese liquor series. The bottle keeps the classic drum silhouette of the brand and refers to the circular form of a piece held in the Palace Museum, a shape linked with completeness and harmony in traditional Chinese culture. Age statements of 15 and 30 years are laser engraved as flowing ribbons. The cap uses a four sided auspicious shape and opens and closes smoothly. Inside, an original woodcut style illustration shows the landscape along the Chishui River and the brewing ingredients. The outer box is easy to carry and store.