Wen Shan Hai Moutai Experience Center

Wen Shan Hai Moutai Experience Center
by Xiang Wang

• Awarded April 15, 2025
• CLIENT: Tang Design
• 1.007.154

Wen Shan Hai is a brand experience center for Moutai liquor, located in Chongqing, China. The interior supports tastings, private banquets and club gatherings. A courtyard-style layout places a square atrium at the center, enclosed by corridors that lead to themed private rooms. Display cabinets and tasting areas follow a meandering route through the main hall. Bronze surfaces, cabinets of metal and glass and a mirrored ceiling define the material palette. The design links traditional Eastern architecture with a modern framework.