Moutai Prince Packaging
by Chengdu Wanjiazu Technology Co., Ltd
- Awarded April 15, 2025
- CLIENT: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.
- 185.898
Moutai Prince is a packaging design for a 500 ml bottle of Chinese spirits. The bottle base takes its curved form from a sesame pod, and the top mimics a blooming sesame flower. The T shaped cap combines sesame petal motifs with an illustration of five cranes. The cap is made with metal embossing, which creates a detailed three dimensional texture. The base is finished with a velvet texture that is comfortable to hold. The color scheme uses an elegant sauce hue with bronze and gilded gold tones. A diagonal label on a wisteria purple background is framed by golden wheat ear patterns.
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