Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.
Gatorade Rookie Bottle is an insulated stainless steel water bottle designed for young athletes. The reduced size is easier for children to hold and drink from. A built-in carrying handle supports mobility, and a dent-resistant shell protects the bottle when dropped. A leak-proof straw cap limits spills. The double-wall stainless steel interior provides more than 24 hours of insulation. The design was developed with feedback from parents and youth athletes, who identified mobility, durability and cleanability as the main needs.
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