Piggy Express Brand Character Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Piggy Express Brand Character Identity
by Qingyu Du

Awarded April 15, 2026
CLIENT: Piggy Express Creative Design Team
8.410

Piggy Express is a brand character design created for a ride hailing service. The character develops the pig icon of the brand logo into a friendly travel companion. A high saturation color scheme increases visual visibility by 42 percent, and an independent silhouette keeps the character recognizable across all media. Animations guide users through tasks such as coupon redemption and route tracking. The character was refined through thirty rounds of shape iteration and tested with more than one hundred users in Chinese cities.

Learn More