Wanjin Azalea Brand Event Promotion
by New Taipei City Government
- Awarded April 15, 2026
- CLIENT: New Taipei City Government
- 3.845
Wanjin Azalea is a brand event promotion campaign for a spring flower festival in northern Taiwan. The 2025 edition, themed Let's Go Bloom, spanned three parks in Jinshan and Wanli, covering 30 hectares with about 100,000 plants. Jinshan hosted a flower art greenhouse with 22 rare azalea varieties, large art installations and a design contest. Wanli featured a floral bridge, a Zen garden and a flower corridor planted with 23,000 azaleas. Evening light shows, markets, workshops and guided tours supported local farming and tourism.
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