Yuplet Branding Corporate Identity

Yuplet Branding Corporate Identity
by Jake Wilkins

• Awarded April 15, 2026
• CLIENT: Yuplet
• 6.944

Yuplet Branding is a corporate identity created for a marketplace of handmade and sustainable products. The system is centred on a crescent motif, applied consistently across the custom wordmark, iconography, illustrations and layouts. Vivid green marks the buyer experience, while rich purple guides sellers, giving each user group a clear visual signal. Rounded forms, bold contrast and mobile-first cues, drawn from research with younger consumers, extend the identity across digital and printed touchpoints. Digital assets were prepared in vector format.