Parzin Brand Visual Upgrade Design

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Parzin Brand Visual Upgrade Design
by Hangzhou Re&Der Design Co., Ltd.

Awarded April 15, 2026
CLIENT: Shanghai Dimou Industrial Co., Ltd
6.447

Parzin Brand is a visual identity designed for an eyewear brand. The logo is based on a dual circle structure inspired by round glasses and the initial letter P. The left circle tilts slightly to add depth, while the right circle forms the curve of the P, creating a three-dimensional effect that recalls the side view of sunglasses and optical glasses. Warm earth gray serves as the main tone and high saturation forest green as the signature hue. The circular and oval forms are applied across touchpoints through laser engraving, hot stamping, embossing and etching.

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