Horse Year Scent Sticks Packaging

Horse Year Scent Sticks Packaging
by Zhou Hong

• Awarded April 15, 2026
• CLIENT: BeiHang University
• 3.548

Horse Year is a packaging series for incense sticks. The design centers on the seal script Chinese character for horse, combined with the linear language of Daoist talismans and smoke patterns. Five variants follow a color cycle based on the Five Elements of metal, water, wood, fire and earth. The five boxes can be placed side by side to form an image of a galloping horse. An inner tray is pulled out to reveal the incense and a blessing message. Uncoated paperboard, soy based inks and a molded pulp tray support recycling.