Sprouties Brand Identity

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Sprouties Brand Identity
by Cansu Dagbagli Ferreira

Awarded April 15, 2026
CLIENT: Studio Matte
6.773

Sprouties is a farm to cat grass brand, which has a delivery model centered on nutrient density and supply chain transparency. It is the first brand to offer fresh, gourmet cat grass in the Uae. Moving away from traditional pet industry cliches, the visual identity uses a Natural Luxury concept, blending deep greens with refined creams with a custom logotype. A cat icon is hidden in the i letter. The project centerpiece is its dual purpose packaging: a perforated structural sleeve that transforms into a minimalist decorative object for modern interiors once unboxed.

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