Roofarm Rebranding Brand Identity

Roofarm Rebranding Brand Identity
by 山田太樹

• Awarded April 15, 2026
• CLIENT: RooFarm Inc.
• 7.406

This project is a rebranding initiative accompanying Roofarm's business expansion. The company has grown from urban rooftop agriculture and is now expanding into large scale rural farming alongside its urban operations. At this stage, the corporate vision was redefined as Reinventing Agriculture to Sustain the World's Food Supply. This vision was translated into a circuit inspired identity that expresses agriculture as infrastructure. The identity features two interconnected forms that symbolize the relationship between urban and rural systems.