China Moutai Global Retail Store
by Scene Aesthetics Design Co., Ltd
- Awarded April 15, 2026
- CLIENT: Scene Aesthetics Design Co., Ltd
- 5.288
China Moutai is a retail store interior design of 317 square meters created for a baijiu brand experience space. The design combines product display with interactive installations. Sorghum and wheat are arranged in rhythmic arrays to express regional identity. A color wheel shows how the liquor hue changes with age, and a flavor wall explains sauce aromas through graphics and scent modules. Perforated screens recall the micropores of earthenware jars and act as dividers. Light woods, metal details, oyster gray and off white finishes form the palette.
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