Identity Created by Consumer (ICC) Corporate Identity System

Identity Created by Consumer (ICC) Corporate Identity System
by Jone Aleksiunaite

• Awarded April 15, 2013
• CLIENT: Vilnius Academy of Arts
• 18.928

Identity Created by Consumer is a dynamic corporate identity system developed for a modern art museum. The system combines a constant part and a dynamic part. Basic visual elements and a printed set form the constant part. The dynamic part is built from data created by visitors. Each visitor produces a personal symbol and an image of a movement. These elements are then used for souvenirs, moving graphics and a dynamic logotype shown on the website and on digital screens. The visual material is made with vector graphics and recorded video.