PURE seafood packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

PURE seafood packaging
by Bettina Gabriel

  • Awarded April 15, 2013
  • CLIENT: gabriel design team – Hamburg
  • 19.607
The concept of this new productrange is "Free from". To put it simply, we created an unusually relaxed design. Typically for tinned seafood are dark and cluttered packagings, our design is "Free from" any optical ballast. On the other hand, the range also is for allergy and food-sensitive people. So it seems almost deliberately some kind of medical. The sale started in january 2013 and is extremely successful. The feedback of the retail business is: We've been waiting a very long time for a good-looking and well thought concept. The customer will love it.

The concept of this new productrange is "Free from". To put it simply, we created an unusually relaxed design. Typically for tinned seafood are dark and cluttered packagings, our design is "Free from" any optical ballast. On the other hand, the range also is for allergy and food-sensitive people. So it seems almost deliberately some kind of medical. The sale started in january 2013 and is extremely successful. The feedback of the retail business is: We've been waiting a very long time for a good-looking and well thought concept. The customer will love it.

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Good  Design

PURE seafood packaging

Good Design

Great Design by Shunji Yamanaka & fuRo

PURE seafood packaging

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

PURE seafood packaging

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

PURE seafood packaging

CanguRo Mobility Robot Image

PURE seafood packaging

PURE seafood packaging

Bettina Gabriel

Designer of PURE seafood packaging


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