50s news-gift paper Poster
by Jesvin Yeo
- Awarded April 15, 2014
- CLIENT: Chinatown Business Association
- 12.289
Harking back to the days when retailers in Singapore used newspaper to wrap goods, this 1950s-inspired gift paper evokes nostalgic memories of those days. Those headline news and top stories from the 1950s also form an interesting source of identity, helping the younger generation link the present to the past. The vibrant Chinese typography applied on top of the old newsprint produces a mix of the traditional and the contemporary, while creating an entirely fresh appeal and a gift-wrap suitable for any occasion. They can also be displayed as posters.
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