Coca-Cola Tet 2014 Soft drink packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Coca-Cola Tet 2014 Soft drink packaging
by Rice Creative

  • Awarded April 15, 2014
  • CLIENT: Rice Creative
  • 357.727
To create a series of Coca-Cola cans which spread millions of Tet wishes nation wide. We utilized Coca-cola's Tet symbol (the Swallow Bird) as the device to form these wishes. For each can, hundreds of hand-drawn swallows were crafted and carefully arranged around a custom script, which together form a series of meaningful Vietnamese wishes. "An", means Peace. "Tai" means Success, "Loc" means Prosperity. These words are widely exchanged throughout the holiday, and traditionally adorn Tet decorations.

To create a series of Coca-Cola cans which spread millions of Tet wishes nation wide. We utilized Coca-cola's Tet symbol (the Swallow Bird) as the device to form these wishes. For each can, hundreds of hand-drawn swallows were crafted and carefully arranged around a custom script, which together form a series of meaningful Vietnamese wishes. "An", means Peace. "Tai" means Success, "Loc" means Prosperity. These words are widely exchanged throughout the holiday, and traditionally adorn Tet decorations.

Learn More
Good  Design

Coca-Cola Tet 2014 Soft drink packaging

Good Design

Great Design by Shunji Yamanaka & fuRo

Coca-Cola Tet 2014 Soft drink packaging

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Coca-Cola Tet 2014 Soft drink packaging

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Coca-Cola Tet 2014 Soft drink packaging

CanguRo Mobility Robot Image

Coca-Cola Tet 2014 Soft drink packaging

Coca-Cola Tet 2014 Soft drink packaging

Rice Creative

Designer of Coca-Cola Tet 2014 Soft drink packaging


Good Design Deserves Great Recognition

Discover A' Design Award, World's Largest Design Accolade.

Learn More

Stay Updated with Latest Design News

By clicking Sign-Up, you are opting to receive promotional emails from A' Design Awards, World Design Rankings, World Design Consortium and Designers.Org You can update your preferences or unsubscribe any time.

You are now at the right step

Join Designers.org & Start Promoting Your Design Worldwide.

Create an Account