Coca-Cola Tet 2014 Soft drink packaging

Coca-Cola Tet 2014 Soft drink packaging
by Rice Creative

• Awarded April 15, 2014
• CLIENT: Rice Creative
• 412.129

To create a series of Coca-Cola cans which spread millions of Tet wishes nation wide. We utilized Coca-cola's Tet symbol (the Swallow Bird) as the device to form these wishes. For each can, hundreds of hand-drawn swallows were crafted and carefully arranged around a custom script, which together form a series of meaningful Vietnamese wishes. "An", means Peace. "Tai" means Success, "Loc" means Prosperity. These words are widely exchanged throughout the holiday, and traditionally adorn Tet decorations.