Hopt Clean Soda

Culinary Art Design Award Winner.
Awarded for Good Food, Beverage and Culinary Arts Design.

Hopt Clean Soda
by Antonia Davison

  • Awarded April 15, 2014
  • CLIENT: Lion Co.
  • 355.329
Hopt is a delicious clean soda fusing hop extracts with natural flavours and less than half the sugar of leading regular soft drinks. Through 'lean start-up' methodologies like rapid prototyping and extensive quantitative research, Hopt's multifaceted user-centred design unfolded. Over 15 features are built into each bottle, all offering specific benefits to the user considering their functional, social and emotional needs whilst socialising. Crafted by a team across Melbourne, Tokyo and Auckland, including agency partner Shine, Hopt was created in 2013.

Hopt is a delicious clean soda fusing hop extracts with natural flavours and less than half the sugar of leading regular soft drinks. Through 'lean start-up' methodologies like rapid prototyping and extensive quantitative research, Hopt's multifaceted user-centred design unfolded. Over 15 features are built into each bottle, all offering specific benefits to the user considering their functional, social and emotional needs whilst socialising. Crafted by a team across Melbourne, Tokyo and Auckland, including agency partner Shine, Hopt was created in 2013.

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Antonia Davison

Designer of Hopt Clean Soda


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