Classical Raya Catalog

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Classical Raya Catalog
by Vincent Teoh Boon Seang

Awarded April 15, 2015
CLIENT: Giftseries Sdn. Bhd.
16.005

One thing about Hari Raya – it is that timeless Raya songs of yesteryear still remain close to people’s hearts up until today. What better way to do all that than with a 'Classical Raya' theme? To bring forth the essence of this theme, the gift hamper catalog is designed to resemble an old vinyl record. Our goal was to: 1. Create a special piece of design, rather than pages comprised of product visuals and their respective prices. 2. Generate level of appreciation for the classical music and traditional arts. 3. Bring out the spirit of Hari Raya.

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