Kaleido Mall Logo
by Dongdao Creative Branding Group
- Awarded April 15, 2016
- CLIENT: Kaleido Mall
- 20.133
The Kaleido Mall provides numerous entertainment venues, including shopping mall, a pedestrian street, and an esplanade. In this design, the designers used patterns of a kaleidoscope, with loose, colored objects such as beads or pebbles. Kaleidoscope is derived from the Ancient Greek kalos (beautiful, beauty) and eidos (that which is seen). Consequently, diverse patterns reflect various services. Forms change constantly, demonstrating that the Mall strives to surprise and fascinate visitors.
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